I recently had the great pleasure to be a guest on Road Dog Trucking, the Sirius XM radio program with 1.2 million daily listeners. The host, Mark Willis, asked me to discuss the disruptive technologies impacting the trucking industry: autonomous trucks, drones, the Uberization of freight, Big Data, and the Internet of Things. Based on their experiences with new technologies in the cab, on the road, and at the loading dock, callers asked a series of excellent questions. From a transcript, I have excerpted a few of our exchanges.
Mark Willis: Let’s go to the phone. First off, I’ve got Jeff coming up in Indiana. Do you think autonomous trucks will turn the industry on its ears? Is that going to be one of the disruptors? How do you feel about the technology?